furnished this plaque to auto parts stores to promote the sale of car club plaques.
It was hung on the wall
of the store to let customers know that custom made plaques could be ordered
Emblem Company had a catalog for their products. This one, titled "Catalog 29",
sold for 25 cents and had pictures of many products they had produced or sold
through their store on No. Wilton Place in Hollywood, CA.
page, titled "Club Plaques of Cast Aluminum" showed 66 different custom
designed club plaques.
page pictured their New Royal Lancer line of plaques, which are the same 10
plaques advertised by J. C. Whitney in their June, 1959 ad (shown above).
page showing their "Stock Plaques of Cast Aluminum" had pictures of
plaques for Aces, Angels, Devils, Knights, Stockers and Wolves.
also placed ads in car magazines. This ad on the left appeared in the November, 1957 issue of Hot Rod
magazine and stated they sold the "FINEST CLUB PLAQUES IN THE NATION". No prices for plaques were mentioned in the ad.
The Hot Heads (Culver City) plaque was pictured.
This decal for the National Hot Rod Association is an
example of some of the other things Stylized was selling.
ad for "CUSTOM CLUB PLATES" was in the September, 1956 issue of Hot
Rod magazine and featured pictures of four plaques. The ad says "These are
heavy, quality plates - not funny paper cartoons on tin." and the plaques
(plates) could be ordered through Shell Speed Shop in Los Angeles, CA. They also
offered "Free Data" about how you could form a car club in the ad. The
ad had photos of plaques for the Jesters (Van Nuys), Saints (Westchester), Headers (Venice)
and Rod Knockers (Culver City).
ad for Chicago Metalcraft (Metal Craft), that appeared in the August, 1958 issue of Hot Rod
magazine, advertised that their 5"x 8" plaques were selling for $2.00 each and there was no
pattern charge if you ordered 10 or more plaques. They also offered a
5"x 9-1/2" plaque for $2.25 each in the ad. The plaque shown is the Exterminators (So. Cal.).
Other Speed Shops, that had printed catalogs, would often have
information about ordering club plaques from them. The following is an example
of this type of ad and all 10 of the plaques shown are pictured on this site.
Notice that the price was $2.97 each..
The Sparkomatic Corporation in Milford, PA printed a Wholesale
Automotive Catalog. In Catalog No. 135 there is a page showing 12 different
plaques that were also being sold by other companies. The description in their
"Club Corner" says "New Deluxe Plaques are heavy cast aluminum
with ground RAISED letters and designs. Colorful "leatherette"
baked-on enamel background. Rustproof. Approx 5" x 9". Shpg wt 1
lb." and the price was $1.89 Each.